Diamond Bank Plc: Diamondxtra

2016-04-01 09:37:39 | DiamondXtra is a specialized account package from Diamond Bank Plc. This package enables account holders who maintain a Monthly minimum balance of N5,000 to stand the chance of winning various cash prizes ranging from: N25,000, N50,000 and the grand prize of a "Salary for Life". The winner of the salary for Life earn a fixed amount of N100,000 monthly for the next 20 years. There were monthly draws in different cities across Nigeria. The strategy is to situate the draws within the domain of the targets which why the draws are held in major markets within these cities.

PR has been used a tool to ensure penetration for Diamondxtra through the under listed:

  • Pre-events: (Before the draws): Awareness radio hypes on grassroot stations within these cities.
  • At events: Winners testimonial and photographs
  • Post events: Celebration of winners via photo stories in major national dailies to ensure mileage and reach beyond the activation cities.