Interswitch: Verve Breeze to Brazil

2016-04-15 09:37:39 | Purpose: One month campaign to reward Verve Card holders around the country with a trip to watch the biggest soccer tournament in the world.

Duration: One month with pre event and post event sustenance.

Output: Generous and sustained media coverage on traditional and digital media platforms through out campaign period.
  • Media management and accreditation at press conference.
  • Content generation and syndication (Press release. Features, inspired reviews, news spins).
  • Live social media activities on all social media platforms Radio/TV Sit-in-interviews.