Interswitch: Verve Shop Small Win Big

2016-04-22 09:37:39 | Purpose: Three month campaign to reward Verve Card holders and attract new consumers around the country.

Duration: Three months preceded by significant pre event communication and strong post event sustenance.

Output:
  • Generous and sustained media coverage on traditional and digital media platforms through out campaign period.
  • Media management and accreditation at press conference.
  • Content generation and syndication.
  • Live social media activities on all social media platforms.
  • Radio Sit-in-interviews.