About Caroline Mahmud – Lawal
She started her career in 2009 with IMS Advertising as a trainee and rose to the position of Senior Account/media manager; she worked briefly at Interactive Marketing Associate and then Emporium Communications for about 5 years as head of Client service and New Business Development before moving to work with Berrymart Integrated services, an FMCG as Marketing Manager.
Her experience cuts across Experiential Marketing, Media Planning & Buying, Account Management, Strategy & Planning, Brand Management.
She has worked on international and local brands with remarkable ability to implement marketing strategies to the highest standard with attention to detail. Being able to tell their stories and drive overall organizational purpose.
She has actively managed brands like: Nigerian Breweries Plc (Fayrouz, Maltina, Amstel Malta, Climax, Heineken, Tiger, Star, Legend, Goldberg, Life Beer), Japan Tobacco International (Dorchester, Sterling, Aspen, Winston), UAC Foods (Gala, Delite, Swan, Supreme Ice cream), Tiger brand, Access Bank (AccesAfrica, Access W), Interswitch (Quickteller, Verve), Brass LNG, BGL, MTN, LASHMA (Ilera Eko), Promasidor (Cowbell, Toptea, Onga), Consolidated Hallmark Insurance, Evans Pharmaceuticals, BerryMart (Maryland Cookies, Royal Scotland Shortbread, Eastcoast Bakehouse Cookies, Oh My! Cookies, Lyons).
She is currently the General manager at Emporium Communications Limited