SERVICES
CrossFit Boxing, Child Fitness, Coaching
CLIENT
Mr. Arora’s Family & Their Friends
DETAILS
Star Radler Valentine Activation
Objectives
- Grow TOMA using the Valentines Day Occasion to connect with shoppers
- Drive trial and recruit users of Star Radler via sampling.
- Increase sales of Star Radler variants
- Create in-store visibility across selected stores
Activation Mechanics
- Shoppers are to buy 48units of Star Radler and stand a chance to win a brandedmerchandise and other gift items via lucky dip.
- Deploy brand visibility item in stores (Roll up banner and gift box).
- Deploy a 3ft love shaped bulk display using the citrus and Red fruit cans.
What We Did
- 5 couples were treated to a valentine’s day dinner by Star Radler.
- We deployed Star Radler instagram Di-cut in stores for shoppers to take pictures with.
- The activation ran for 2 days across 5 selected stores (Ikeja city mall, Novare mall Sangotedo, Leisure mall Surulere, Palms Lekki and Festival mall Festac).
- Shoppers were rewarded on purchases made via lucky dip.
