DETAILS
Verve – Supermarket Promo
Task
- Encourage customers who shop with cash to switch to Verve card.
- To create a memorable positive experience that will always make the customer think of transacting with their Verve card.
- Communicate Super Saver discounts per store (Added – 10% , N5000 & Ebeano – 3.5%).
- Deploy 59 BAs to all Addide (47) & Ebeano (12) Supermarket
What We Did
- We created awareness for Verve through word of mouth in the selected stores.
- Increased TOMA of Verve and recorded 10% increase on the consumers request for Verve card.







