LOCATIONS
10 Stores, 2 days in Lagos, 1 day in PH and Abuja,
DETAILS
30 Activations, Target Sales of 900CU
DATE
January 2024
Objectives
- •Achieve high penetration while placing Amstel Ultra as a wellness brand.
- Establish premium positioning.
- To create unique experience in store that will prompt and engage shoppers and leave a TOMA.
- Increase sales of Amstel Ultra among shoppers via buy & reward.
- Drive engagement and excitement amongst target audience for the Ultra Wellness Challenge
Activation Mechanics
There are 2 levels of engagements for this activation
- Buy 24units of Amstel Ultra and stand a chance to win a branded merchandise via lucky dip.
- Deploy weight scale in store and the BA will have shoppers measure their weight and join the Amstel wellness challenge.
What We Did
- Activation was welcomed by shoppers.
- We achieved 485 case units of Amstel Malta across 5 stores in 2 days.
- We deployed weight scale in stores to allow shoppers check their weight and scan a bar code to join the Amstel Wellness Online Campaign.
- Shoppers were excited to check their weight and join the Amstel Ultra wellness challenge.
- The activation ran for 2 days across 5 selected stores (Lagos, Abuja & PH).
- Shoppers were rewarded on purchases made via lucky dip.
