DETAILS
Heineken Golf Tournament
DATE
Friday 15th March, 2024
LOCATION
Ikeja Golf Club.
Objectives
- Drive adequate visibility for the brand during the tournament.
- Engage golfers via sampling of the Zagg and Amstel Ultra on thee golf course during the tournament.
Event Paraphernalia Used
The following was deployed to the venue;
- Heineken flag poles
- Heineken light boxes
- Heineken parasols
- A branded stage backdrop was set up with both welcome banner and backdrop for the prize presentation.
Activation Mechanics
- 4 hostesses were deployed to the venue.
- Heineken Draught was made available for the prize presentation dinner/Pageant.
- Heineken branded flagpoles were deployed to strategic points on the Golf course during the tournament
